How I am launching a new Sleep Brand

Sleep Novo here we sleep

Author

Marco Fazio
January 29, 2025

I’m diving into the world of sleep products with Sleep Novo—a brand focused on small, high-potential products that solve real sleep problems.

» add event

Product Criteria

Taking inspiration from brands like Loop Earplugs ($200M in revenue), I’m focusing on:

  • A niche within the massive sleep industry

  • Small, lightweight products that are easy to ship for fast market testing

  • High-margin, high-potential items with strong demand

Launch Strategy

  • Shopify → Sales and checkout

  • Beehiiv → Lead generation and audience building

  • Google Calendar → Event-based engagement and hype

  • My Newsletter → Leveraging my audience for early traction

📅 Join the launch event:
Event Link

💡 Want to build and monetize your own audience?
Start here → Beehiiv Referral

Premium Content: Deep Dive on Google Calendar Invites

One of the most underrated growth tactics I’m testing is Google Calendar invites to drive launch engagement. Here’s why and how I’m using them.

Upgrade to Premium to read the rest.

Become a paying subscriber of MVP Template to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A Premium Subscription gets you:

  • • My own ideation to acquisition story guide ($49 Value)
  • • $2M Seed deck, cap table and B2B Sales Frameworks ($499)
  • • New Weekly Mistakes & Templates on growth + raising from VCs (Priceless!)