On today’s edition: Our latest investor update of my current startup, hypeal.com

Dear All,

Thanks for following our journey at hypeal.com.

We lately focused our efforts on launching our shopify app to reach 2+ millions of merchants, learning from our early adopters' requests and adapting our product accordingly. 

New VIP Memberships Highlights

• FarmaFlo (IT, Cosmetics)

• NGB Sports (PT, Sporting Goods)

• FCPAC (US, Sporting Goods)

• Xcellet Watches (FR, Luxury Goods)

Latest Milestones

• 100+ Shopify Merchant Installs: Since our FREE app publicly launch in June '24 merchants found and downloaded our app while looking for loyalty solutions, 90% organically. This is the first time in my journey as a founder that I discovered organic traffic as a powerful tool i.e. building where people are looking for a solution already.
  

• $23 Cost Per Install: Go premium to see the full version
  

• #1 Ranked Shopify App on "VIP memberships": Go premium to see the full version
  

• 120 Merchant Calls: Our B2B funnel booked these through calendly for a total Annual Recurring Revenue opportunity of $481,250. We also recorded 6 podcast episodes among the e-commerce & loyalty experts contacted to drive awareness.

What's Next?

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Ask

• Intros to Shopify Merchants looking to improve customer loyalty

• Review and test our Shopify App

& that’s a wrap.

Hope you enjoyed the investor update and that you’ll send monthly yours from now on.

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Premium Resources (Updated Weekly)

•  Cap Table Seed Round Simulator Upgrade for Example. 

  • When to use? When investor asks for round valuation
    

• $200k hypeal.com pre-seed round, Closed Sep ‘23 Upgrade for Example.

  • When to use? Pre-revenue, pre-product, some user validation
    

• Financial Model - Monthly P&L Projections  Upgrade for Example

  • When to use? After investors’ first meeting
    

• eCOM Ideation to acquisition in 24 months guide Upgrade for Example

  • When to use? When starting or getting stuck
    

• Creating a lead magnet to test your idea or feature with $1,000 Upgrade for Example

  • When to use? Get early validation spending <$1,000
    

• Using referrals as growth engine Upgrade for Example

  • When to use? After you have your first leads/customers
    

• The post-interview email that got us into Techstars accelerator Upgrade for Example

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