Launching Your Publishing Business, Part 2

Hey Founders,

Why do I love publishing businesses? Imagine this:

No inventory.
No need to worry about suppliers or logistics.
You make money via ads, like Facebook.
You make money via subscriptions, like Netflix.

With a publishing business, you can build something sustainable — without being tied to a specific location or relying on inventory. But here’s the catch: to make this work, you have to get one thing right — creating content that people care about.

In the first newsletter, we talked about choosing a topic you’re passionate about. Now that you have your focus, it’s time to bring in an audience, and one of the best ways to do that is with Meta ads. Ads allow you to reach people who are already interested in your topic, turning them from passive scrollers into active subscribers.

Let’s break down how to drive traffic with Meta ads and grow your audience in a way that’s both sustainable and scalable.

Step 1: Set Clear Goals

Before launching any ad campaign, get specific about what you want to achieve. Are you looking for subscribers? Free trials? Newsletter sign-ups? Defining this helps you measure success — and tailor your ad copy to fit the objective.

For example, if you’re targeting newsletter sign-ups, your ad should focus on the value readers will get: "Join 15,000+ innovators and receive strategies to build, scale, and fund your startup."

Step 2: Create a High-Impact Visual

In a sea of content, you need to stand out. I’ve seen ads for MVP Templates and Strategy Breakdowns work best when they use eye-catching visuals. If you’re running an ad for a publishing business, experiment with bold colors, clean visuals, or something unique to your brand. Remember, the goal is to get people to stop scrolling.

Example: Imagine an ad for a biohacking newsletter with an intense, vibrant green color scheme, featuring the headline: “Unlock the Power of Your Mind & Body — Biohacking Strategies for Peak Performance.”

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Premium Section: My Proven Tips for Maximizing Meta Ads

Here’s where we get into the details that turn good ads into great ones. Over time, I’ve tested hundreds of ads across various channels, and these five strategies consistently drive results.

Upgrade to Premium to read the rest.