Launching Your Publishing Business, Part 4

Building a Growth Engine

November 22, 2024

In partnership with

Hey Founders,

With the right topic, traffic-driving strategies, and essential tools in place, you’re well on your way. Now it’s time to create a growth engine — a sustainable system that continuously brings in new subscribers, keeps current ones engaged, and monetizes effectively.

A well-built growth engine combines organic reach, paid ads, referrals, and even strategic partnerships. Let’s break down how to get each of these components running smoothly for your publishing business.

2. Paid Ads to Accelerate Growth

Use Meta ads to drive traffic to your newsletter sign-up page. Think of paid ads as fuel that speeds up growth, but be sure to monitor your cost per acquisition (CPA). Ads work best when combined with organic efforts so you’re not reliant solely on paid traffic.

3. Referral Program for Organic Boosts

A strong referral program can turn your current subscribers into your best growth advocates. Consider offering something valuable in return for each new subscriber referred. For example, if you have exclusive templates, access to a premium newsletter, or early content releases, offer these as rewards.

4. Partnerships for Greater Reach

Consider collaborating with other creators or brands in your niche. If you run a publishing newsletter focused on startup advice, partner with other creators in tech or entrepreneurship. Each partner can promote each other’s content, tapping into each other’s audiences for mutual growth.

Brands that collaborated with MVP Template as sponsors

With these four elements working together, you create a reliable growth engine that continually fuels your audience and revenue.

How We Can Help

With MVP Templates, you’ll access powerful resources and connections to grow your project:

Membership: Get exclusive templates and guides to go from idea to funding.

Advisory: Apply for one-on-one guidance for Publishing, SaaS, e-commerce, or Agency.

Partnerships: Advertise to our 15,000+ founders like Notion, Artisan, Confluence & more.

Share Your Funding Round: As a member, showcase your round to hundreds of investors in my network.

Each offering is crafted to help you start, fundraise, and thrive.

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Premium Section: Advanced Tactics for Scaling Your Growth Engine

Ready to build a powerful growth engine that drives consistent results? Here are my top advanced strategies for each growth area, based on the approaches that have worked for MVP Templates and similar brands.

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