Test Your SaaS in 1 Month - Part 4: Early CAC/LTV Analysis

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Welcome to Part 4! This week, we’re analyzing Customer Acquisition Cost (CAC) and Lifetime Value (LTV)—critical metrics for any SaaS business, including what we track at SellMyCompany.io.

Understanding CAC and LTV:
Keeping a close eye on these metrics helps ensure that your business is on a sustainable growth path:

1. Calculate CAC: Determine your total marketing costs divided by the number of new customers acquired.

2. Estimate LTV: Assess the total revenue generated from a customer throughout their relationship with your company.

3. Aim for a Healthy Ratio: A 3:1 ratio (LTV) is ideal for profitability.

📊 KPI Insight:
In Week 3, we’re proud to announce:

• 276 sellers + buyers engaging actively on our platform.
  

We’re getting there - now it’s about you!

Premium Content:
Join our premium membership for in-depth analysis tools to help you navigate your CAC and LTV effectively. Stay tuned for Part 5!

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